In emerging countries such as Pakistan, a large number of individuals work informally in corporate value chains and have been subjected to abuse, labor exploitation, poor, unsanitary working conditions, and low wages. In collaboration with NAYA JEEVAN, Unilever has enrolled thousands of participants into “Sustainable Living Beyond Borders.” By involving both employers and beneficiaries, this initiative leverages economies of scale, cost-sharing, and existing distribution platforms. Through its collaboration with Unilever, NAYA JEEVAN has successfully jumpstarted a movement to provide a humane, healthy working environment for informal workers, ensuring that they and their families are protected under a health and wellness program with 24/7 unlimited access to family doctors and counselors.
