Soraya Darabi is a trailblazing authority on digital consumerism and how to apply new technologies to foster efficiency, visibility and growth. At The New York Times, Darabi became the newspaper’s first-ever Manager of Digital Partnerships and Social Media at the age of 23, where she formed and implemented the global news leader’s first-ever digital and social media strategies. The New York Times still has these strategies in place today. As a result, she became recognized around the world for her authority as a game changer in a rapidly evolving and hard-to-understand digital world. In fact, Fast Company featured her on the cover of their “Most Creative People in Business” issue. Soon afterward, Darabi co-founded Foodspotting, (which was acquired by Open Table), and Zady, a next generation sustainable retailer and a brand born online. Zady empowers customers to take a deeper look into how and where their clothes are made—by offering beautifully constructed goods with a low environmental footprint in a world of cheap prices and fast production. Today, Soraya focuses her time on impact investing and helping early-stage companies at the intersection of design and innovation thrive.

Transforming Urban Cardiovascular Health
At the 2025 Concordia Annual Summit, leaders from across sectors gathered to address one of the most pressing global health challenges: cardiovascular disease in rapidly growing urban environments. In partnership with

