Sebastián Mejía is an accomplished business leader with over 20 years of experience expanding purpose-driven brands across global markets. As International Vicepresident of Juan Valdez Café, he has spearheaded the brand’s international growth into more than 25 countries, positioning it as one of the world’s most admired origin brands. Specializing in franchise development, retail operations, and sustainable growth strategies, Sebastián has led store network expansion with operational excellence while ensuring the preservation of brand essence across diverse cultures. His expertise also extends to M&A processes, consistently driving long-term value creation.

Transforming Urban Cardiovascular Health
At the 2025 Concordia Annual Summit, leaders from across sectors gathered to address one of the most pressing global health challenges: cardiovascular disease in rapidly growing urban environments. In partnership with

