Pam Jenkins

Pam is best known for leading award-winning health campaigns that break through the clutter of health messaging. She led the team that developed the red dress as a symbol of women and heart disease for National Institutes of Health (NIH) and American Heart Association, a landmark initiative that enlisted the fashion industry and numerous corporate partners. For nearly a decade, she worked on HIV/AIDS prevention for the Centers for Disease Control and Prevention (CDC); led a tween-targeted alcohol prevention campaign for National Institute on Alcohol Abuse and Alcoholism (NIAAA); and helped conceive and run a community-based pilot program to reduce alcohol-related injuries and death among college students in partnership with the University of Virginia and other stakeholders. Much of her public health work has focused on helping vulnerable populations in the U.S. and around the world.