Brad Liski, a successful social entrepreneur and the CEO of Tru Earth, believes that a clean and healthy environment is a fundamental human right. With Tru Earth, a B Corp certified household cleaning products company, Brad and his team are leading a global movement – along with millions of #TruChangeMakers (customers) around the world – to help eradicate single-use plastic from the home and keep it from filling oceans and landfills.
Brad and his team innovated a new category in laundry – eco-strips – and under his leadership, the multi-national organization has grown from $5M to over $100M. Brad credits the organization’s fast growth to a business model that equally prioritizes a commitment to the planet, helping others in need and financial success. Tru Earth’s approach has proven to be successful – in addition to financial success, Tru Earth has saved over 185 million single-use plastic containers and donated over 48 million of its laundry eco-strips to organizations in need.
Brad is a respected member of the Board of the Salish Sea Research & Education Society and has received awards, including 2022 Sustainability Leader by Canada’s Clean50, B.C.’s Top Exporter of the Year, B.C.’s CEO of the year, and Best Eco-Friendly Household Product Company 2022. As the leader in the Retail Product category, Brad has been recognized for making the most significant impact in helping Canada reach its climate targets.
