People - Staff
BETTINA GRAJCER

CEO

BETTINA GRAJCER

Bettina Grajcer is a pediatrician with a master’s degree in Infectious Diseases from the Federal University of São Paulo (UNIFESP) and more than 20 years of experience in health promotion, prevention, sustainability, and social impact. She is the CEO and co-founder of Auíri, a Brazilian consulting firm that helps companies and organizations turn social and […]

Bettina Grajcer is a pediatrician with a master’s degree in Infectious Diseases from the Federal University of São Paulo (UNIFESP) and more than 20 years of experience in health promotion, prevention, sustainability, and social impact.
She is the CEO and co-founder of Auíri, a Brazilian consulting firm that helps companies and organizations turn social and health challenges into collaborative solutions, designing and implementing projects that bring together the private sector, governments, academia, and civil society.
Bettina has led large-scale health prevention and behavior change initiatives in Brazil, including Modera São Paulo and Modera Brasil, a digital screening and brief intervention initiative for harmful alcohol use developed through a multi-sector partnership. Her work focuses on connecting different sectors and turning evidence-based solutions into practical initiatives that can achieve impact at scale.

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